The Advertising, Marketing & Public Relations diploma course offered at Jodan College of Technology is a unique program that is tailored for anyone involved in, or aiming to enter, or who needs an understanding of the advertising and public relations world.
Advertising, PR, sales and marketing managers, business owners, managers and sales staff need a good understanding of the types, functions and features of advertising, of media and agencies, and their role in promoting the products and services of an organization, and achieving profitable sales. Good public relations positively contributes to the overall impression held by customers and other stakeholders, and to the success of enterprises; therefore managers/administrators must be aware of the benefits of good PR, know how to manage, prepare and conduct effective PR programmes and campaigns, and how to manage PR companies and clients.
The course is ideal for:
- sales personnel, marketers, advertising and public relations personnel and business people who are already employed in this field, or
- individuals looking to enter this interesting career area or set up their own businesses.
- individuals wishing to gain promotion, in these career areas,
- individuals seeking to increase managerial ability and skills in advertising and public relations.
