Bachelor of Arts in Mass Communication Program Offered at Kisii University

Communication has always been important but never so much as now in the twenty-first century when advances in transportation and technology have made people and nations of the world inter-connected, a true global village.
Advances in technology have made it possible for people of different cultures and countries to interact, but it is human skills in communication that will ensure that interactions are positive and constructive.
The crucial role of communication is to bring understanding through a process of shared meanings and the transmission of symbolic messages.
For effective interaction at interpersonal and international levels, communicators must be sensitive to cultural and gender issues in communication. Corporations have recognized the need for better communication hence the increased use of communicative facilities.