The Post Graduate Diploma in Mass Communication is designed for those with a good academic background and interested in pursuing a career in journalism or those who wish to develop and extend their competence in professional areas by acquiring the skills and techniques of the journalist.
PostGraduate Diploma in Mass Communication - objectives
In particular the programme aims to:
- Equip students to be critical and creative thinkers, who are highly intellectually competent in the interpretation of development and communication from the international, regional and national perspectives;
- Provide students with sound academic and theoretical foundations, as well as practical skills in communication and development, and the effective and efficient application of this to their practice.
- Ground students in the multidisciplinary perspective: this includes exposure to the basic tenets in selected liberal arts and social science disciplines, in the context of communication and media.
- Prepare students to be flexible and able to adapt easily to various communication environments.
- Provide students with the necessary academic competence to pursue higher studies in communication related disciplines.
- Prepare students to be compliant with emerging technological advances.
Entry requirements for admission to the University of Nairobi for the above programme
- Candidates must be graduates with good first degrees of at least second class standing from the university of Nairobi or equivalent from other recognised universities.
- In addition to a good first degree, candidates will be required to show evidence of ability and interest in communicating in the mass media.
PostGraduate Diploma in Mass Communication - course content
- Theory of Communication I
- History of Journalism*
- News Writing I
- Feature Writing
- Media Law and Ethics
- Radio and Television I
- Editing for Print I
- Photojournalism* 3
- Specialised Writing I
*Choose one of two options
- News Writing II
- Editorial Writing
- Radio and Television II
- Theory of Communication II
- Editing for Print II
- Mass Communication Research
- Media Management*
- Public Relations*
- Specialised Writing II
*Choose one of the two options
- Media Practicals
- Anvil Production*
- Television and Radio*
Fourth Semester Fourth Semester
- Media attachment
- Project paper