| Sales And Marketing

Sales And Marketing - Foundation Institute of Africa

This Sales and Marketing Diploma course offered at Foundation Institute of Africa is crafted to equip you with knowledge, skill and attitudes that will enable you implement and evaluate sales and marketing strategies.

 Diploma  1 1/2 years  Fulltime Fee: on application
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Private College Machakos Town - Constituency, Machakos - County

This Sales and Marketing Diploma course offered at Foundation Institute of Africa is crafted to equip you with knowledge, skill and attitudes that will enable you implement and evaluate sales and marketing strategies. This programme aims to provide Foundation Institute of Africa graduates with a managerial orientation towards sales and marketing. It covers all relevant topics that an informed sales and marketing professional needs, as well as provide insights to issues faced in strategic, tactical and administrative marketing.

All applicants seeking to join the Foundation institute of Africa are required to be members of Kenya Youth Education Scholarship Fund. Applicants are therefore required to pay a membership fee of KShs. 2,500 per year and a processing fees of KShs. 1,500.

Download application form here

Entry requirements

To be eligible for the admission into the Diploma in sales and Marketing, a candidate must satisfy any ONE of the following academic qualifications:

  1. An aggregate grade of C in K.C.S.E. with C- in Mathematics
  2. Division 4 in O-Level or
  3. Any other equivalent qualifications approved by the Kenya National Examination Board.

Sales And Marketing - course content

The course is done in 3 modules, each module taking six months.

Module 1

  • ICT Principles and Practice of Marketing Life skills
  • Principles and Practice of Selling Entrepreneurship Business Plan
  • Communication Skills Economics

Module 2

  • Marketing Management Legal Aspects in Sales & Marketing Quantitative Methods
  • Public Relations Sales Management
  • International Marketing Strategic Planning in Sales & Marketing Marketing Research
  • Marketing Planning & Control Principles & Practice of Management Financial Aspect of Marketing

Module 3

Examination body.

  • Kenya National Examination Council KNEC
  • NB: KNEC examination fees will be paid by the student.