Marketing Society of Kenya (MSK) is the national umbrella body for all marketers in Kenya whose key mandate is to empower and regulate the marketing industry by creating policy that governs the Marketing Industry (self-regulated), education and training of professionals, corporates and entrepreneurs, marketing and business mentorship and arbitration through the Advertising Standards Board.
OUR HISTORY
MSK started as the Advertising Society of Kenya in 1962. It became the Marketing Society of Kenya in 1968.
OUR OBJECTIVE
The Society’s main objectives are: to develop acknowledge and practice of marketing, to provide services to members and offer a platform for self regulation for practicing marketers.
OUR VISION
To make marketing the force behind business in Kenya and beyond.
OUR MISSION
To continually promote professional marketing standards, establish a practitioners code of ethics, and provide interactive fora for marketers.
CORE VALUES
- Non discrimination
- Integrity
- Professionalism
- Fairness
- Corporate social responsibility
UNIQUENESS OF MSK COURSES
MSK is a society of members operating under Section 10 of the Society’s Act. As a nonprofit making organization, MSK is committed and focused on the teaching of good marketing practice. MSK has been conducting courses for marketing practitioners since 1978 and our alumni now reads like a who is who in marketing.
Our current program features an Executive diploma, a Practitioners diploma, a Practitioners Certificate, a Post Graduate diploma, an Academic diploma, and an academic Certificate, a variety of short course(s) and numerous seminar/workshop courses.
All our lecturers are required to have had a successful stint as Brand Managers, Marketing Managers and or Sales Managers in established organizations, in addition to solid academic credentials in Marketing or their field of study. They must also meet the requirements for application for the MSK full membership category and must be members of the society before they are allowed to deliver training.
