The general objective of the Bachelor of Arts in Journalism and Media Studies programme is to equip the student with foundational, scientifically derived and practically grounded knowledge, understanding and skills of communication in its widest meaning in mediated, group, interpersonal, mass and intercultural forms.
 Entry requirements for a Bachelors of Arts in Communication Studies shall be:
1.     Holders of KCSE with a mean grade of C+ and a minimum of C+ in English or Kiswahili or its equivalent.
2.      Holders of the KCSE with a mean grade of C plain and a minimum of C+ in English or Kiswahili or equivalent; or KCE Division III or equivalent; or EACE Division III or equivalent, with a minimum of a credit pass in English or Kiswahili PLUS a Diploma or equivalent from a recognized post-secondary institution.
3.     Holders of the Kenya Advanced Certificate of Education (KACE) with a minimum of 2 Principal passes and one subsidiary pass, and a minimum of a credit pass in English or Kiswahili at the KCE level.
4.     Holders of a degree from a recognised University or its equivalent.
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In particular the programme aims to:
i) Equip students to be critical and creative thinkers, who are highly intellectually competent in the interpretation of development and communication from the international, regional and national perspectives;
ii) Provide students with sound academic and theoretical foundations, as well as practical skills in communication and development, and the effective and efficient application of this to their practice.
iii) Ground students in the multidisciplinary perspective: this includes exposure to the basic tenets in selected liberal arts and social science disciplines, in the context of communication and media.
iv) Prepare students to be flexible and able to adapt easily to various communication environments.
v) Provide students with the necessary academic competence to pursue higher studies in communication related disciplines.
vi) Prepare students to be compliant with emerging technological advances.
PRINT JOURNALISM
Course Structure
First Year Courses
First Semester
Communication Skills
Science &Technology in Development
Elements in Economics
Introduction to Communication Anthropology
English for Journalists
Kiswahili for Journalists
Second Semester
HIV/AIDS
Communications and Society
The Psychology of Communication
History of Mass Communication
Culture and Performing Studies
Computer Applications
Second Year
First Semester
Fundamentals of Mass Comm.
Fundamentals of Development
Fundamentals of Communication Theories
New Infor. & Communication Technologies
Creative Writing
Critical Thinking in Communication
Second Semester
Development Communication
Fundamentals of Print Journalism
Fundamentals of Broadcast Journalism
Fundamentals of Public Relations & Advert.
Media Ethics
Political Communication
Third Year
First Semester
Introduction to Communication Research
Media and Entertainment Law
News Writing and Reporting
Feature Writing
Elective Courses (Select 2 courses)
Reporting on Admin.of Justice
Reporting on Sports
Business Reporting and Writing
Human Rights Journalism
Reporting on Science & Technology
Second Semester
Communication Research
Photojournalism
Editing and Desktop Publishing
Elective Courses (Select 3 courses)
Human Health Communication
 Environmental Journalism
News Agency Reporting
Reporting on Education
Critical Review and Writing
Industrial Attachment
Fourth Year
First Semester
Online Journalism
Advanced Media Reporting & Editing
Newspaper Management and Production
Elective Courses (Select 3 courses)
Advanced Photojournalism
Reporting on Humanitarian Issues
Media and Gender
Media and Conflict Resolution 45
Reporting on ICTs
Second Semester
Management and Entrepreneurship
Investigative Journalism
Stylistics
Project
Elective Courses (Select 2 courses)
Opinion and Editorial Writing
Multi-Media Graphics and Communication
Magazine Writing, Editing and Production
Public Opinion and Propaganda
BROADCAST JOURNALISM Course Structure
First Year Courses
First Semester
Communication Skills
Science &Technology in Development
Elements in Economics
Introduction to Communication Anthropology
English for Journalists
Kiswahili for Journalists
Second Semester
HIV/AIDS
Communications and Society
The Psychology of Communication
History of Mass Communication
Culture and Performing Studies
Computer Applications
Second Year
First Semester
Fundamentals of Mass Comm.
Fundamentals of Development
Fundamentals of Communication Theories
New Infor. & Communication Technologies
Creative Writing
Critical Thinking in Communication
Second Semester
Development Communication
Fundamentals of Print Journalism
Fundamentals of Broadcast Journalism
Fundamentals of Public Relations & Advert.
Media Ethics
Political Communication
Third Year
First Semester
Introduction to Communication Research
Media and Entertainment Law
Broadcast News Production
Scriptwriting
Elective Courses (Select 2 courses)
Script Writing for Radio
Script Writing for Television
Reporting on Administration of Justice
Reporting on Sports
Business Reporting and Writing
Human rights Journalism
Second Semester
Communication Research
Studio Equipment Operations
Radio News Program Writing & Production
TV News Programme Writing & Production
Investigative Journalism
Elective Courses (Select 1 course)
Drama and Documentary Production
Advanced Broadcast Interviewing
Human Health Communication
Environmental Journalism
Industrial Attachment
Fourth Year
First Semester
Production Planning, Research & Management
Advanced Radio Production and Directing Techniques
Advanced TV Production and Directing Techniques
Online Journalism
Elective Courses (Select 2 courses)
Community Broadcasting, Operations and Management
Production for Children
Audio and Visual Animation
Media and Conflict resolution
Reporting on Science and Technology
Media and Gender
Reporting on ICTs
Reporting on Humanitarian issues
Second Semester
Media Management and Entrepreneurship
Station Management and Operations
Editing for Radio and Television
Project
Elective Courses (Select 2 courses)
Educational Broadcasting
Broadcasting in the Digital Interactive Revolution
 Announcing and Presentation Techniques
Drama and Performing Arts
 Religious Broadcasting
 Broadcast Audiences
PUBLIC RELATIONS
Course Structure
First Year Courses
First Semester
Communication Skills
Science &Technology in Development
Elements in Economics
Introduction to Communication Anthropology
English for Journalists
Kiswahili for Journalists
Second Semester
HIV/AIDS
Communications and Society
The Psychology of Communication
History of Mass Communication
Culture and Performing Studies
Computer Applications
Second Year
First Semester
Fundamentals of Mass Comm.
Fundamentals of Development
Fundamentals of Communication Theories
New Infor. & Communication Technologies
Creative Writing
Critical Thinking in Communication
Second Semester
Development Communication
Fundamentals of Print Journalism
Fundamentals of Broadcast Journalism
Fundamentals of Public Relations & Advert.
Media Ethics
Political Communication
Third Year
First Semester
Introduction to Communication Research
Media and Entertainment Law
Public Speaking
Principles, Practices and Theory of Public Relations
Elective Courses (Select 3 Courses)
Integrated Marketing Communication
Corporate Communication
Fundamentals of layout and design
Communication and Conflict
Second Semester
Communication Research
Public Relations Techniques
Principles of Advertising
Communication and Human rights
Elective Courses (Choose 4)
International Public Relations
Crisis Communication
Advertising Copy Writing and Consumer Behaviour
Print Media commercials Production
Communication and Conflict
Industrial Attachment
Fourth Year
First Semester
Public Relations Management I
Management and Entrepreneurship
Photography for Public Relations
Elective Courses (Choose 3)
Industrial Relations
Ethics & Professionalism in Public Relations
Broadcast Commercials Production
Financial Public Relations
Lobbying
Second Semester
Public Relations Management II
Fundraising and Sponsorship
Project
Elective Courses (Select 3 courses)
Customer Relations
Media Relations
Case Studies in Specialized Public Relations
Public Relations for Government
 Communication and Humanitarian issues
DEVELOPMENT COMMUNICATION
Course Structure
First Year Courses
First Semester
Communication Skills
Science &Technology in Development
Elements in Economics
Introduction to Communication Anthropology
English for Journalists
Kiswahili for Journalists
Second Semester
HIV/AIDS
Communications and Society
The Psychology of Communication
History of Mass Communication
Culture and Performing Studies
Computer Applications
Second Year
First Semester
Fundamentals of Mass Comm.
Fundamentals of Development