English is the fastest growing international language. The continued crucial role of English as Kenya‘s official language and its role in bringing understanding among the peoples of Kenya with the rest of the world cannot be over emphasized. Its expanded use requires effective interaction at interpersonal, national and international levels. All institutions within the country have recognised the need for better communication in English hence the increased demand for experts of the language. Also rapidly expanding are career opportunities for teachers, writers and editors in technical fields, computer software and in translation services. Students are increasingly required to acquire a high level of proficiency in the use of English as an international language and also to have theoretical knowledge of various aspects of the English structure and use.
This B.A (English and Communication) programme at Egerton University strengthens the communication element in the English Language curriculum to meet the market demand for communication experts and in accordance with the University‘s Mission and Vision.
There are diverse areas requiring language expertise such as education, print media (i.e. editors and writers), television media (presenters, editors, producers and screen writers), public relations, corporate communication, business management, translation, language consultancies, diplomacy, teaching, and research. Egerton University graduates in BA (English and Communication) will be able to work in these areas as well as pursuing further education to become lecturers and professors in the various sub disciplines of English, Linguistics and Communication.
The target group for this programme are school leavers, para-professionals in the mass media and business entrepreneurs amongst others. The programme will produce well rounded graduates that are able to work in various professions as well as setting up entrepreneurship in related fields. They can work as translators for NGOs and international agencies such as various United Nations bodies.