Digital Marketing Program Offered at Africa Digital Media Institute

Certificate 4 months Evening Fee: Kshs 45,000 Intake: Ongoing

Certificate (Accredited by: Africa Digital Media Institute)

About Digital Marketing Certificate program.

Africa Digital Media Institutes's (ADMI’s) Digital Marketing course is ideal for anyone involved in the planning, implementation or measurement of digital strategies. Through dynamic lectures, case studies and group discussions, you will gain exposure to the latest methods, techniques, and tools to improve your organizations’ digital marketing and brand-building efforts. This course covers social media, content writing, inbound marketing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis, design, Google AdWords( Search, Video & Display Ads), Facebook/Instagram Advertising and much more.

Choose From 3 Certificate Levels

Professionals seeking to develop advanced digital marketing skills can choose from the following three levels depending on their experience and need:

Level 1 – Beginner

  • Digital Marketing Fundamentals
  • Online Advertising

Level 2 – Intermediate

  • Social Media Marketing
  • Online Sales

Level 3 – Advanced

  • Growth Hacking
  • Leading a Digital Marketing Team

ADMI Facilities


Our labs are fully equipped with three computer labs with Macs and PCs.

In order to ensure that our students have access to the best software in the world, ADMI has invested in the following industry standard software:

  • Marketing Automation Software
  • Email Marketing Software
  • Google Adwords
  • Facebook Business manager

Career path


As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. In this high-growth industry, you may be employed by a marketing agency or consultancy, or you can work directly for an organization’s in-house marketing department.

As a digital marketer, you’ll spend your day:

  • Creating and uploading copy and images for the organization’s website;
  • Writing and dispatch email marketing campaigns;
  • Providing accurate reports and analyzing to clients and company management to demonstrate effective return on investment (ROI);
  • Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
  • Conducting keyword research and web statistics reporting;
  • Use web analytics software to monitor the performance of client websites and make recommendations for improvement;

Who will be your employers?

  • Small and medium-sized companies
  • Advertising firms
  • Digital marketing firms
  • Large corporates and non-profits
  • Market Research Firms
  • Internet and software development companies

Digital marketing is a vast field with a variety of areas and segments. Some of the career options include:

  • Search Engine Optimization (SEO) Manager
  • Social Media Manager
  • Digital Marketing Manager
  • Marketing Assistant
  • Marketing Analyst
  • Content Manager

Entry requirements for Digital Marketing

  • KCSE D or above OR
  • A-levels with 2 principal passes.
  • Basic computer proficiency is required.

About Africa Digital Media Institute

Africa Digital Media Institute (ADMI) is a leading creative media and technology training institution, offering practical courses in Film & TV Production, Journalism & Multimedia, Mobile App & Game Development, Music Production, Sound Engineering, Animation & Motion Graphics, Graphic Design, Photography, Multimedia, and Digital Marketing.

Our programmes combine high-spec technical training ... read more