Journalism and Multimedia Program Offered at Africa Digital Media Institute

Diploma 2 years Fulltime Fee: on application Intake: Ongoing

Diploma (Accredited by: Africa Digital Media Institute)

About Journalism and Multimedia Diploma program.

Traditionally known as Mass Communication, we have made some major tweaks to the course to allow students to train both as journalists and multimedia experts so as to respond to the new trend of convergence journalism.

The Journalism and Multimedia course teach students how to craft compelling news stories and incorporate multimedia elements.

The students will be equipped with the skills needed to deliver engaging content for today’s quickly changing media landscape where team members are expected to have a versatile and holistic skill set for print, broadcast and online reporting.

Over the course of two years, Digital Media students will learn how to create news for digital platforms, print, radio, and television; operate industry-standard audio-visual equipment; and, artfully use multimedia elements to increase engagement.

Africa Digital Media Institute (ADMI) students gain a competitive edge over their peers by earning Adobe Certified Associate (ACA) certifications in:

  • Video Editing using Adobe Premiere®Pro
  • Photo Editing using Adobe Photoshop®
  • Graphic Design & Illustration using Adobe Illustrator®
  • Print & Digital Media Publication using Adobe InDesign®

ADMI instructors prepare students to successfully pass these exams through a curriculum that leverages Adobe Education learning resources, practice tests, and real-world applications.

Facilities at ADMI

We have invested in top of the range facilities including:

  • Broadcast cameras
  • Mobile studio
  • Various types of microphones
  • A virtual TV set
  • Various Photography cameras
  • Three computer labs with Macs and PCs

We have invested in cutting edge industry-standard software to ensure that our students learn using the latest technology in the world. We have invested in the following software:

  • Adobe creative suite
  • Final cut
  • Avid
  • Davinci

We have very close ties with other facility providers that we can extend our practicals to.

Students graduating from the course will be equipped with the skills they need to thrive in today’s multimedia newsrooms or online publishing.

Career Path

  • Online Journalist
  • Blogger
  • Digital Marketer
  • Web designer
  • Photojournalist
  • Graphic Designer
  • Video Editor
  • PR Practitioner
  • Broadcast Journalist
  • Television Presenter
  • Newspaper Reporter
  • Radio Presenter
  • Radio Producer


CREDITS: 24 contact hours per term and an average of 7 units per term

Objectives of Journalism and Multimedia

The Journalism and Multimedia course teaches students how to craft compelling news stories and incorporate multimedia elements to communicate their stories and ideas to their audience. As an Africa Digital Media Institute (ADMI) student, you will follow in the steps of outstanding journalists who have found success as writers, reporters, and editors with newspapers, magazines, non-profit organizations, corporate communication departments, and creative agencies.

By the end of the programme, Digital Media graduates will be able to:

  • Write newsworthy stories and edit them for print, radio, TV and digital platforms
  • Use multimedia elements, including photography, videography, and graphics to increase viewer engagement
  • Create and pitch professional news packages to editors at traditional media houses or digital platforms, like KTN, Standard, BBC, and Buzzfeed.
  • Produce a professional newsreel and digital marketing strategy that showcases each student’s unique storytelling style and cultivates a strong online following

Entry requirements for Journalism and Multimedia

  • KCSE C- or above OR
  • A-levels with 2 principle passes.

Journalism and Multimedia Course Subjects

Semester 1

  1. 21st Century News
  2. Journalism & Ethics
  3. Online & Broadcast Journalism
  4. Investigative Reporting (Interviewing, Public Speaking)
  5. Social Media
  6. Web Design
  7. Digital Marketing

Semester 2

  1. Storytelling
  2. Writing for Print & Web
  3. Blogging
  4. Scriptwriting for TV & Radio Broadcasts
  5. Camera Operations
  6. Video Editing
  7. Vlogging

Semester 3

  1. Microphone Techniques
  2. Audio Recording
  3. Sound Editing for TV and Video
  4. Photography
  5. Photojournalism
  6. Adobe Photoshop
  7. Web Design

Semester 4

  1. Adobe Illustrator
  2. InDesign
  3. Premiere Pro
  4. Self-Publishing
  5. Freelance Journalism
  6. Entrepreneurship

About Africa Digital Media Institute

Africa Digital Media Institute (ADMI) is a leading creative media and technology training institution, offering practical courses in Film & TV Production, Journalism & Multimedia, Mobile App & Game Development, Music Production, Sound Engineering, Animation & Motion Graphics, Graphic Design, Photography, Multimedia, and Digital Marketing.

Our programmes combine high-spec technical training ... read more