Marketing and sales deals with the exploration and understanding of customer needs, with the response to them through the development, production and sales of goods and services.
Every business needs to successfully market their products and services. Marketing is a critical tool for establishing awareness, attracting new customers and building lasting ... read more
This sales and marketing certificate program is designed to equip learners with knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management.
The programme aims to provide prospective sales and marketing students with a body of knowledge which will:
KCSE D plain and above
Aberdare Institute, based in ruiru town, offers a wide range of courses that provide our trainees with the skills required to help them thrive in their chosen area of study.
Our goal is to ensure that we nurture and equip the trainees with quality training that will enable them to ... read more
Established as a charity for global outreach in 1979, the Institute of Commercial Management (ICM) is the leading professional body for commercial and business development staff. ICM provides a wide range of professional qualifications in business, management and related vocational areas. Our programmes are designed ... read more
