Marketing and sales deals with the exploration and understanding of customer needs, with the response to them through the development, production and sales of goods and services.
Every business needs to successfully market their products and services. Marketing is a critical tool for establishing awareness, attracting new customers and building lasting ... read more
This sales and marketing certificate program is designed to equip learners with knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management.
The programme aims to provide prospective sales and marketing students with a body of knowledge which will:
KCSE D plain and above
Alphax College was established in 1996 as a response to an expressed need for specialized tertiary education in Kenya. Its foundation was aimed at promoting effective, relevant, efficient, and profitable education to individuals and organizations from both the private and public sectors.
Established as a charity for global outreach in 1979, the Institute of Commercial Management (ICM) is the leading professional body for commercial and business development staff. ICM provides a wide range of professional qualifications in business, management and related vocational areas. Our programmes are designed ... read more
