Sales and Marketing

Prudential International School of Professional Studies

Diploma 3 years Fee: on application

This sales and marketing course is designed to provide trainees with knowledge, skills, and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Overview

This sales and marketing course is designed to provide trainees with knowledge, skills, and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Sales and Marketing diploma students gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behavior and communication strategies, marketing planning and control, international marketing and strategic marketing. You will also have the chance to put your knowledge to the test in an industry project.

Entry requirements

KCSE Mean Grade C- (minus) and above

Course content

Module I

  • Life skills
  • Principles and practice of selling
  • Principles and practice of marketing
  • Economics
  • Entrepreneurship- Business plan
  • communication
  • Information communication technology

 

Module II

  • Sales management
  • Legal aspects in sales and marketing
  • Quantitative methods
  • Public relations
  • Marketing management

 Module III

 

  • International marketing
  • Strategic planning in sales and marketing
  • Marketing research
  • Marketing planning and control
  • Financial aspects of marketing
  • Marketing research
  • Principles and practice of management
  • Project

Similar Courses

Riccatti Business College
Diploma
Riccatti Business College
Technical University of Kenya
Diploma
Technical University of Kenya
Dedan Kimathi University of Technology
Diploma
Dedan Kimathi University of Technology
Technical University of Kenya
Diploma
Technical University of Kenya
Dima College
Diploma
Dima College
Dima College
Diploma
Dima College
Equip Africa Institute
Diploma
Equip Africa Institute
Riccatti Business College
Diploma
Riccatti Business College
Jodan College of Technology
Diploma
Jodan College of Technology
Riccatti Business College
Diploma
Riccatti Business College
Riccatti Business College
Diploma
Riccatti Business College
Riccatti Business College
Diploma
Riccatti Business College
Nairobi Aviation College
Diploma
Nairobi Aviation College
Highlands State Technical College
Diploma
Highlands State Technical College
Christian Industrial Training College Thika
Diploma
Christian Industrial Training College Thika
Dykaan College
Diploma
Dykaan College
Nairobi Institute of Business Studies
Diploma
Nairobi Institute of Business Studies
Miramar International College
Diploma
Miramar International College
Thika Technical Training Institute
Diploma
Thika Technical Training Institute
Kenya Institute of Professional Studies
Diploma
Kenya Institute of Professional Studies

Recent Articles

Why Study Business Administration

02 Jan 2020
Samuel
4 mins read

A career in physical therapy

02 Jan 2020
samuel
4 mins read

Career Research tips

02 Jan 2020
Samuel
2 mins read

A career in farming

02 Jan 2020
Samuel
2 mins read

Entry requirements

KCSE Mean Grade C- (minus) and above


Trending courses