Sports Administration and Management Program Offered at Kenyatta University


Kenyatta University (KU)

Kiambu County

Postgraduate Diploma 1 year Fulltime Fee: on application Intake: Ongoing

Postgraduate Diploma (Accredited by: Kenyatta University)

About Sports Administration and Management Postgraduate Diploma program.

The Sports Administration and Management programme at Kenyatta University equips a student with the necessary skills to oversee the elements of sport that are essential to maintaining a strong athletic organization. Everything from facilities management to brand marketing to financial analysis can fall under the purview of sport management.

Entry requirements for Sports Administration and Management

Applicants for the Postgraduate Diploma in Sports Administration course shall have attained a minimum academic qualification of Bachelor’s degree or its equivalent from a recognized University.

Sports Administration and Management Course Subjects

The duration of the course will be one academic year of two semesters during which 10 units of 35 contact hours each will be covered and a research project undertaken.

In order to qualify for the award of Kenyatta University Postgraduate Diploma in this programme, a candidate shall be expected to have passed CATS, Research Project and the final written examinations with a minimum score of 50%.

Each candidate will also be expected to successfully complete a practicum of four (4) months during which she/he will be expected to prepare and submit a written report supervised and assessed by a University Examiner.

Units Covered

HRS 740: History and Development of Sports
HRS 748: Research Methods in Sports
HRS 749: Applied Statistics
HRS 755: Research Project & Report
HRS 761: Practicum (16 weeks)


NOTE: Each Year Group to take similar electives because of the minimum quorum required for a class. Thus not all units are on offer at any given time
HRS 741: Principles of Sports Management
HRS 745: Design and Management of Sports Facilities
HRS 746: Principles of Sports Marketing
HRS 750: Sports Event Planning and Management
HRS 751: Sports Team Management
HRS 753: Psychology of Sports
HRS 754: Leadership in Sports Organization
HRS 756: Financial Management in Sports
HRS 757: Sociology of Sport
HRS 758: Sport Activities (Swimming, Basketball & Tennis) 

About Kenyatta University

When you come to Kenyatta University,you discover that you have arrived at a special place.The University’s Main Campus is set on over 1,000 acres with a pleasant and serene surrounding conducive to academic and intellectual growth.

Kenyatta University is home to some of the world's top scholars, researchers and experts in ... read more