Travel and Tourism

Air Travel and Related Studies Center

Diploma 2 years Fulltime Fee: on application

Overview

This Travel and Tourism diploma program offered at Air Travel and Related Studies Center is geared towards responsible travel and tourism.

The program aims at bridging the cultural differences and fostering an environment that enriches our lives through the bringing together of people for leisure, family, business and educational purposes.

Examination Body

IATA – International Air Transport Association (Montreal, Canada).

Industrial Attachment

Students pursuing Travel and Tourism will be required to attend an industrial attachment for a period of 3 months at the end of the course.

Career path:

The travel & tourism industry employs more than 250 million individuals around the world in:

  • Airline Ticketing Companies
  • Airport Administration
  • Nature Reserve Staffing
  • Cruise Ship Marketing
  • Package Tour Sales
  • Attraction Management
  • Religious Site Guiding
  • Travel Agencies
  • Tour Companies
  • NGO’s
  • Organizations (e.g. United Nations)
  • Government departments among many others.

Entry requirements

KCSE C- minus and above

Course content

Foundation & EBT Course

  • Air Fares of EBT, Travel, and Tourism general knowledge.

Consultant Level

  • Airfares & ticketing II.
  • Gain knowledge about cruise products, one of the fastest-growing components of the industry.

Management Level

  • Open your own travel agency/ tour operator.
  • Develop customized tours and gain a competitive advantage.
  • Apply the most of information technology and the internet. Grow your business and profits.

Senior Management Level

  • Learn strategic management and marketing principles.
  • Learn the legalities of the industry and overcome legal hurdles.
  • Learn how to better manage and motivate your staff.

Travel Agent's Marketing

  • Market Research
  • Marketing Planning
  • Profit Maximization
  • Professional Techniques in Tour Operations
  • Touristic Circuits
  • Preparations of Various Itineraries
  • Tour Planning
  • Reservations and Booking Procedures

Advanced Professional Techniques in Tour Operations

  • Online Tour Planning
  • Online Tour Costing
  • Grounds Operations Management
  • Safe Reliable and Efficient Handling of Airport Services
  • Airline Customer Service
  • Client Handling Procedures
  • Leadership

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Entry requirements

KCSE C- minus and above


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