This Diploma in Professional Digital Marketing course drives experienced marketers to digital expertise through the development and implementation of digital strategies and channels. It teaches the skills and knowledge required to keep you up with the latest trends, increase your capability, and gain a global competitive edge.
A CIM qualification at Level 6 develops your strategic marketing skills enabling you progress your marketing career and perform professionally at a management level.
This qualification combines marketing and management providing the strategic skills required to manage the marketing function.
What you will learn
Marketing & Digital Strategy:
This module will enable you to take both a traditional and digital strategic approach to market planning, integrating digital strategy, models, frameworks, and techniques to achieve a competitive advantage.
You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making.
This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. It will enable you to integrate and optimise digital marketing as well as develop strategic responses to change.
The Digital Customer Experience
This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfill customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives.
Successful completion of the CIM Level 6 Diploma in Professional Digital Marketing will equip the student with the knowledge, skills, and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace.
The CIM Level 6 Diploma in Professional Digital Marketing is aimed at those working in an operational, supervisory, or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing-related projects.
The student will typically be operating in or aspiring to work in a digital marketing role and will be required to create digital solutions within the wider marketing plan.
This qualification will develop both your knowledge and the level of applied skills.