Free cookie consent management tool by TermsFeed

Diploma in Professional Digital Marketing


Diploma in Professional Digital Marketing is a 1 year Diploma examined by The Charetered Institute of Marketing.

| View institutions offering this program

About Diploma in Professional Digital Marketing

This Diploma in Professional Digital Marketing course drives experienced marketers to digital expertise through the development and implementation of digital strategies and channels. It teaches the skills and knowledge required to keep you up with the latest trends, increase your capability, and gain a global competitive edge.

A CIM qualification at Level 6 develops your strategic marketing skills enabling you progress your marketing career and perform professionally at a management level.

This qualification combines marketing and management providing the strategic skills required to manage the marketing function.

What you will learn

Marketing & Digital Strategy: 

This module will enable you to take both a traditional and digital strategic approach to market planning, integrating digital strategy, models, frameworks, and techniques to achieve a competitive advantage.

You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making.

Digital Optimisation

This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. It will enable you to integrate and optimise digital marketing as well as develop strategic responses to change.

The Digital Customer Experience

This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfill customers? strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives.

Successful completion of the CIM Level 6 Diploma in Professional Digital Marketing will equip the student with the knowledge, skills, and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace. 

Entry requirements for Diploma in Professional Digital Marketing

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Certificate in Professional Digital Marketing.
  • Any relevant Level 4 qualification
  • Bachelor or Master?s degree, with at least one-third of credits coming from marketing content (i.e. 120 credits in Bachelor?s degrees or 60 credits with Master?s degrees).
  • Professional practice (suggested two years of marketing in an operational role) and diagnostic assessment onto Level 6.

Institutions offering Diploma in Professional Digital Marketing


Intel College

Private College Westlands

Join thousands of students around the world on international programs, all while studying locally with personalized support. Since its establishment in 1990, INtel College has been in partnership...

| Apply

Africa Digital Media Institute (ADMI)

Private College Starehe

Africa Digital Media Institute (ADMI) is a leading creative media and technology training institution, offering practical courses in Film & TV Production, Journalism & Multimedia, Mobile App &...

| Apply

Talanta Institute

Public College Roysambu

Talanta Institute is a registered Technical and Vocational Education and Training (TVET) established out of the need to rectify the skills mismatch that exists in the market between...

| Read more

Diverse ICT

Private College Kilifi North

Diverse ICT College is a private middle-level college located in Mtwapa town, Kilifi County.Diverse ICT College aims to touch millions of lives and spread ICT literacy by providing...

| Apply

Makini College

Private College Likoni

Established in 1997, Makini College, situated on State House Avenue, Nairobi, is the tertiary education unit of the Makini Schools.Today we are the leading CIM (Chartered Institute of...

| Apply

Objectives of Diploma in Professional Digital Marketing

The CIM Level 6 Diploma in Professional Digital Marketing is aimed at those working in an operational, supervisory, or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing-related projects.

The student will typically be operating in or aspiring to work in a digital marketing role and will be required to create digital solutions within the wider marketing plan.

This qualification will develop both your knowledge and the level of applied skills.

Somo College Guide

At Somo, we want to help you further your personal and professional development. We aim to do so by helping you find the right training from the right institution.
Our extensive directory is open to all.
The information at or any externally linked pages does not in any way constitute legal or professional advice and cannot be held liable for actions arising from its use. retains the right to edit/modify/delete the content on at any time.
Somo College Guide
Copyright © All rights reserved