With the foundation certificate in digital marketing, you will learn the basic skills and knowledge to work in a support role in digital marketing.
This qualification will give you relevant and contemporary digital marketing knowledge that will help you understand the wider role of digital marketing.
Who is it for?
Ideal for people working in a marketing support role or are looking to move into marketing.
Small and Medium scale entrepreneurs
It is not necessary to have any previous experience or knowledge of marketing and you can choose to study in a way that suits your requirements and availability.
Marketing Principles: The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.
Communication in Practice: The different customers that organisations have, and ways of communicating with those customers, through building a marketing communications plan.
Digital Fundamentals: Provides an understanding of what is meant by digital marketing and the key communication tools used.