A CIM Foundation Certificate in Professional Marketing provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support level role within the workplace.
With the foundation certificate in professional marketing, you will learn the basic skills and knowledge to work in a support role in marketing. This qualification will give you relevant and contemporary marketing knowledge that will help you understand the wider role of marketing.
You’ll have the choice to choose from two qualifications at this level, to suit your individual career path. Each module can also be achieved as an individual award.
It is not necessary to have any previous experience or knowledge of marketing to study the Foundation Certificate in Professional Marketing or the Foundation Certificate in Professional Digital Marketing. So, if you’re an aspiring marketer, new to a marketing support role or in a job that already involves digital marketing, our qualifications at Level 3 are the right choice for you.
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
Marketing Principles: The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.
Communications in Practice : The different customers that organisations have, and ways of communicating with those customers, through building a marketing communications plan.
Digital Fundamentals : Provides an understanding of what is meant by digital marketing and the key communication tools used.