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Diploma

Marketing, Advertising and Public Relations

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Marketing, Advertising and Public Relations is a 2 years Diploma examined by ICM.

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About Marketing, Advertising and Public Relations


This Diploma in Marketing, Advertising, and Public Relations is a unique programme for anyone involved in, or aiming to enter, or who needs an understanding of the advertising and public relations world. 

The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry.

All advertising, public relations , sales and marketing managers, business owners, managers and sales staff need a good understanding of the types, functions and features of advertising, of media and agencies, and their role in promoting the products and services of an organization, and achieving profitable sales.

Good public relations positively contributes to the overall impression held by customers and other stakeholders, and to the success of enterprises; therefore managers/administrators must be aware of the benefits of good PR, know how to manage, prepare and conduct effective PR programs and campaigns, and how to manage public relations companies and clients.

Entry requirements for Marketing, Advertising and Public Relations


  • KCSE D+ (plus) and above

Institutions offering Marketing, Advertising and Public Relations


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Experts Business College

Private College Thika Town

Experts business college is a post-high school professional training institution of higher learning located within Thika town.We offer courses across disciplines.Our students sit for exams from recognized exam...

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Jodan College of Technology

Private College Thika Town

Jodan College of Technology is one of the leading higher education institutions with an exciting approach to tertiary education and training. Jodan College of Technology boasts modern state-of-the-art...

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Jodan College of Technology

Private College Thika Town

Jodan College of Technology is one of the leading higher education institutions with an exciting approach to tertiary education and training. Jodan College of Technology boasts modern state-of-the-art...

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Graffins College

Private College Westlands

Graffins College is a Pioneer in Education in Kenya, with over 50 Years of Academic Excellence, we take pride in providing flexible, affordable, Industry recognized certifications and amazing...

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Aberdare Institute of Business and Catering

Private College Ruiru

Aberdare Institute, based in ruiru town, offers a wide range of courses that provide our trainees with the skills required to help them thrive in their chosen area...

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Ruiru Institute of Business Studies

Private College Ruiru

Ruiru Institute of Business Studies is the premier institution for hospitality and business studies.Vision: To become the leading institute of choice producing world-class market-relevant graduates while fostering the...

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Elgon View College

Private College Soy

Elgon View College is the best institution to make your dream come true in your course choice, Elgon view college is here to make sure you are well trained...

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Nairobi Aviation College

Private College Likoni

Exam Bodies ICM(UK), IATA-UFTAAA (Montreal), PITMAN (UK) ICS (UK0, CIPS (LONDON), KNEC (KENYA), KASNEB (KENYA), LCCI(UK), City & Guilds (uk), ACCA (UK), IATA-FIATA (CANADA), ABE (UK), OXIM (UK),CAM...

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Riccatti Business College

Private College Likoni

Riccatti Business College (RBC), is a tertiary training institution that brings together people from different walks of life to change their lives through quality career training.Riccatti Business College has campuses...

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Regional Institute of Business Management

Private College Likoni

Regional Institute of Business Management is a middle-level college that nurtures world-class skills and talent.Our VisionTo be an institute of academic excellence that offers internationally recognized knowledge and...

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Diverse ICT

Private College Kilifi North

Diverse ICT College is a private middle-level college located in Mtwapa town, Kilifi County.Diverse ICT College aims to touch millions of lives and spread ICT literacy by providing...

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Cytonn College of Innovation and Entrepreneurship

Private College Westlands

The Cytonn College of Innovation and Entrepreneurship (CIE) is an initiative of Cytonn Education Services which offers diploma, certificate and short professional courses with a focus on entrepreneurship...

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Objectives of Marketing, Advertising and Public Relations


This Diploma in Marketing, Advertising, and Public Relations course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions, and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. 

Advertising combines art, science, and strategy, in addition to Public Relations which develops communications practice in a variety of contexts. 

Students will gain the skills required to attract new customers, retain existing customers, and to enhance the relationship with the product, brand, or organisation. 

Studying Marketing, Advertising and Public Relations offered at Edith Cowan University students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.

Marketing, Advertising, and Public Relations  Diploma graduates will be able to:

  • Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
  • Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
  • Collaborate effectively in team settings to produce measurable outcomes.
  • Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
  • Generate creative ideas for business innovations that respond to opportunities and constant change.
  • Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  • Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

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