Sales and Marketing

Marketing provides interesting and varied career opportunities with roles that can be very creative or highly analytical, depending on where your interest lies.

This ABE qualification in sales and marketing allows you the advantage to obtain a specialization combined with a high level of knowledge of general business management. With knowledge in a wide-ranging strategic understanding of business management coupled with the expertise of marketing, provides holders with a special skill set. It also provides you with a wider range of career options than a pure marketing qualification.

Entrepreneurialism is embedded throughout the ABE programs. This is a great benefit as employers increasingly value staff who demonstrate such abilities and, in an ever-changing job market, having the know-how to create your own business is an invaluable life skill.

Objectives of Sales and Marketing

This ABE sales and marketing certificate program provides a thorough grounding in the core principles of marketing and business management.

This program is designed to enable you to:

• Understand the relationship between marketing and business
• Demonstrate an understanding of the marketing mix
• Describe the main elements of marketing communications
• Display knowledge of sales and selling skills
• Make effective marketing presentations
• Market yourself