Sales and Marketing

Certificate program (ABE)

Certificate 1 year

About Sales and Marketing programme

Marketing provides interesting and varied career opportunities with roles that can be very creative or highly analytical, depending on where your interest lies.

This ABE qualification in sales and marketing allows you the advantage to obtain a specialization combined with a high level of knowledge of general business management. With knowledge in a wide-ranging strategic understanding of business management coupled with the expertise of marketing, provides holders with a special skill set. It also provides you with a wider range of career options than a pure marketing qualification.

Entrepreneurialism is embedded throughout the ABE programs. This is a great benefit as employers increasingly value staff who demonstrate such abilities and, in an ever-changing job market, having the know-how to create your own business is an invaluable life skill.

Objectives of Sales and Marketing

This ABE sales and marketing certificate program provides a thorough grounding in the core principles of marketing and business management.

This program is designed to enable you to:

  • Understand the relationship between marketing and business
  • Demonstrate an understanding of the marketing mix
  • Describe the main elements of marketing communications
  • Display knowledge of sales and selling skills
  • Make effective marketing presentations
  • Market yourself

Entry requirements for Sales and Marketing

KCSE D+ (plus)

Colleges offering Sales and Marketing

Sales and Marketing

Rashban College
Nairobi County

Sales and Marketing

Railway Training Institute (RTI)
Nairobi County

Sales and Marketing

Westford International Training College
Nairobi County

Sales and Marketing

Diverse ICT
Kilifi County

Sales and Marketing

Excel Global College
Kilifi County

Sales and Marketing

Adept College of Professional Studies
Nakuru County

Sales and Marketing

Experts Business College
Kiambu County

Sales and Marketing

Jaffery Institute of Professional Studies
Mombasa County

Sales and Marketing

Kenya Institute of Development Studies
Nairobi County

Sales and Marketing

Zonal Training Institute
Mombasa County

Sales and Marketing

Hi- Tech International College
Uasin Gishu County