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Diploma

Sales and Marketing

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Sales and Marketing is a 2 years Diploma examined by ABE.

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About Sales and Marketing


Understanding and meeting the wants and needs of an organisation's customers and communicating the value and benefits of its goods or services are crucial components of the marketing function.

Marketing provides interesting and varied career opportunities with roles that can be very creative or highly analytical, depending on where your interest lies.  It also offers the opportunity to rise to the very highest level of an organisation.   

The advantage of ABE's sales and marketing program is that you gain a specialism combined with general business management expertise.  Being able to offer marketing skills, along with a wide-ranging strategic understanding of business management, will provide holders of our qualifications with an enviable skill set which will prove invaluable as they progress to senior management.  It also has the potential to give a wider range of career options than a pure marketing qualification. 

Entrepreneurialism is embedded throughout the program.  This is another great benefit as employers value staff who demonstrate entrepreneurial abilities and, in an ever-changing job market, having the know-how to create your own business is an invaluable life skill.

In addition, our full Diplomas all carry 120 academic credits, which means they match with the stages of a Bachelor's degree and offer clear academic progression.

Entry requirements for Sales and Marketing


KCSE C- (minus)

Institutions offering Sales and Marketing


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Experts Business College

Private College Thika Town

Experts business college is a post-high school professional training institution of higher learning located within Thika town.We offer courses across disciplines.Our students sit for exams from recognized exam...

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Adept College of Professional Studies

Private College Nakuru Town East

Adept College of Professional Studies was established in the year 2014 in Nakuru County to meet the increasing demand for tertiary education.The college has a team of dedicated...

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Ruiru Institute of Business Studies

Private College Ruiru

Ruiru Institute of Business Studies is the premier institution for hospitality and business studies.Vision: To become the leading institute of choice producing world-class market-relevant graduates while fostering the...

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Excel Global College

Private College Westlands

Excel Global College is an institution with a vision of providing the best quality of education at most affordable fees to each and everyone. The college provides training...

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Rashban College

Private College Langata

Rashban College of I.T and business courses is located in South C shopping center, opposite I&M Bank.

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Hi- Tech International College

Private College Soy

Hi-Tech International College is an international institution that offers the best quality service in education and training.

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Diverse ICT

Private College Kilifi North

Diverse ICT College is a private middle-level college located in Mtwapa town, Kilifi County.Diverse ICT College aims to touch millions of lives and spread ICT literacy by providing...

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Kenya Institute of Development Studies

Private College Likoni

Kenya Institute of Development Studies is a middle-level training institution founded on a strong belief of capacity through imparting practice knowledge and skills to spur economic and social growth. We believe...

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Zonal Training Institute

Private College Mvita

Zonal Training Institute is a middle-level private college located in Laxmi House, 3rd Floor, along Moi Avenue, Mombasa Town.

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Railway Training Institute

Public College Likoni

Railways Training Institute, RTI is an institution that exists to provide practical and quality training in transport and logistics responsive to a dynamic market environment through research and...

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Westford International Training College

Private College Likoni

Westford International Training College was founded by a team of progressive professionals with vast experience in their respective fields and a deep passion for all-round professional training and...

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Jaffery Institute of Professional Studies

Private College Mvita

Jaffery Institute of Professional Studies (JIPS) was founded in the year 2001 by the Jaffery Education Council and has since been committed to delivering high-caliber courses in the...

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Objectives of Sales and Marketing


Develop a strong understanding of contemporary business management strategy together with the knowledge required of a highly skilled marketing professional. 

This program is designed to enable you to:

  • Understand the relationship between marketing and business
  • Demonstrate an understanding of the marketing mix
  • Describe the main elements of marketing communications
  • Display knowledge of sales and selling skills
  • Make effective marketing presentations
  • Market yourself

 

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