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Certificate

Sales and Marketing

Sales and Marketing is a 2 years Certificate examined by ICM.

Entry requirements for Sales and Marketing


KCSE D plain and above

About Sales and Marketing


Marketing and sales deals with the exploration and understanding of customer needs, with the response to them through the development, production and sales of goods and services.

Every business needs to successfully market their products and services. Marketing is a critical tool for establishing awareness, attracting new customers and building lasting relationships. When done effectively, marketing can help you increase sales and establish your competitive advantage.

Today's customers are spoilt for choice. Marketing uses communication and advertising tactics to persuade customers that your brand, including your products and services, are exactly what they need. Even though you are marketing your brand, every aspect of your marketing strategy should focus on satisfying the current and future needs of your customers.

This sales and marketing course equips learners with professional sales, marketing skills, and communication skills needed to effectively market and sell goods and services.

Objectives of Sales and Marketing


This sales and marketing certificate program is designed to equip learners with knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management. 

The programme aims to provide prospective sales and marketing students with a body of knowledge which will:

  • Increase their employment opportunities
  • Prepare them for supervisory and management careers in industry and commerce
  • Provide them with a qualification which will enable them to progress to higher-level commercial management or specialised business/management programmes at a later stage in their business or academic careers.

The ICM certificate programme in Sales and Marketing Management is also suitable for working supervisors and managers who require management qualifications for career advancement or promotion purposes.

Sales and Marketing - Programme


  • Life skills
  •  Information communication technology
  • Entrepreneurship
  • Business management and administration
  • Economics for business
  • International business communications
  • Marketing
  • Principles and practice of selling

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