Sales and Marketing is a 2 years Certificate examined by ICM.
| View institutions offering this programAbout Sales and Marketing
Marketing and sales deals with the exploration and understanding of customer needs, with the response to them through the development, production and sales of goods and services.
Every business needs to successfully market their products and services. Marketing is a critical tool for establishing awareness, attracting new customers and building lasting relationships. When done effectively, marketing can help you increase sales and establish your competitive advantage.
Today's customers are spoilt for choice. Marketing uses communication and advertising tactics to persuade customers that your brand, including your products and services, are exactly what they need. Even though you are marketing your brand, every aspect of your marketing strategy should focus on satisfying the current and future needs of your customers.
This sales and marketing course equips learners with professional sales, marketing skills, and communication skills needed to effectively market and sell goods and services.
Entry requirements for Sales and Marketing
KCSE D plain and above
Institutions offering Sales and Marketing
Christian Industrial Training College Thika
Private College
Thika Town
Christian Industrial Training College (CITC) Thika is a middle-level College that was established in 1972 as a project of the Anglican Church of Kenya, Thika Diocese.CITC is registered...
| ApplyExperts Business College
Private College
Thika Town
Experts business college is a post-high school professional training institution of higher learning located within Thika town.We offer courses across disciplines.Our students sit for exams from recognized exam...
| ApplyJodan College of Technology
Private College
Thika Town
Jodan College of Technology is one of the leading higher education institutions with an exciting approach to tertiary education and training. Jodan College of Technology boasts modern state-of-the-art...
| ApplyJodan College of Technology
Private College
Thika Town
Jodan College of Technology is one of the leading higher education institutions with an exciting approach to tertiary education and training. Jodan College of Technology boasts modern state-of-the-art...
| ApplyJodan College of Technology
Private College
Thika Town
Jodan College of Technology is one of the leading higher education institutions with an exciting approach to tertiary education and training. Jodan College of Technology boasts modern state-of-the-art...
| ApplyAlphax College
Private College
Soy
Alphax College was established in 1996 as a response to an expressed need for specialized tertiary education in Kenya. Its foundation was aimed at promoting effective, relevant, efficient,...
| ApplyRuiru Institute of Business Studies
Private College
Ruiru
Ruiru Institute of Business Studies is the premier institution for hospitality and business studies.Vision: To become the leading institute of choice producing world-class market-relevant graduates while fostering the...
| ApplyGakeo College of Business Studies
Private College
Thika Town
Gakeo College is a registered college with the Ministry of Education and Higher Learning. The college was established in 1975 as a secretarial college. Due to increased demand...
| ApplyAberdare Institute of Business and Catering
Private College
Ruiru
Aberdare Institute, based in ruiru town, offers a wide range of courses that provide our trainees with the skills required to help them thrive in their chosen area...
| ApplyKiambu Institute of Computer Engineering
Private College
Kiambu
Kiambu Institute of Computers & Engineering popularly known as KICE College is an institute known for its computer & business courses training. We offer full time & part-time...
| ApplyAdept College of Professional Studies
Private College
Nakuru Town East
Adept College of Professional Studies was established in the year 2014 in Nakuru County to meet the increasing demand for tertiary education.The college has a team of dedicated...
| ApplyObjectives of Sales and Marketing
This sales and marketing certificate program is designed to equip learners with knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management.
The programme aims to provide prospective sales and marketing students with a body of knowledge which will:
- Increase their employment opportunities
- Prepare them for supervisory and management careers in industry and commerce
- Provide them with a qualification which will enable them to progress to higher-level commercial management or specialised business/management programmes at a later stage in their business or academic careers.
The ICM certificate programme in Sales and Marketing Management is also suitable for working supervisors and managers who require management qualifications for career advancement or promotion purposes.
Sales and Marketing - Programme
- Life skills
- Information communication technology
- Entrepreneurship
- Business management and administration
- Economics for business
- International business communications
- Marketing
- Principles and practice of selling