Marketing and sales deals with the exploration and understanding of customer needs, with the response to them through the development, production and sales of goods and services.
Every business needs to successfully market their products and services. Marketing is a critical tool for establishing awareness, attracting new customers and building lasting relationships. When done effectively, marketing can help you increase sales and establish your competitive advantage.
Today's customers are spoilt for choice. Marketing uses communication and advertising tactics to persuade customers that your brand, including your products and services, are exactly what they need. Even though you are marketing your brand, every aspect of your marketing strategy should focus on satisfying the current and future needs of your customers.
This sales and marketing course equips learners with professional sales, marketing skills, and communication skills needed to effectively market and sell goods and services.
This sales and marketing certificate program is designed to equip learners with knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management.
The programme aims to provide prospective sales and marketing students with a body of knowledge which will:
The ICM certificate programme in Sales and Marketing Management is also suitable for working supervisors and managers who require management qualifications for career advancement or promotion purposes.
KCSE D plain and above