Sales and Marketing Diploma

KNEC

Diploma 3 years

This sales and marketing course is designed to provide trainees with knowledge, skills, and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Overview

This sales and marketing course is designed to provide trainees with knowledge, skills, and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Sales and Marketing diploma students gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behavior and communication strategies, marketing planning and control, international marketing and strategic marketing. You will also have the chance to put your knowledge to the test in an industry project.

Entry requirements

KCSE Mean Grade C- (minus) and above

Course content

Module I

  • Life skills
  • Principles and practice of selling
  • Principles and practice of marketing
  • Economics
  • Entrepreneurship- Business plan
  • communication
  • Information communication technology

 

Module II

  • Sales management
  • Legal aspects in sales and marketing
  • Quantitative methods
  • Public relations
  • Marketing management

 Module III

 

  • International marketing
  • Strategic planning in sales and marketing
  • Marketing research
  • Marketing planning and control
  • Financial aspects of marketing
  • Marketing research
  • Principles and practice of management
  • Project

Colleges offering Sales and Marketing Diploma course

Almatec Institute of Management Studies
Private College
Nairobi County
Kenya Institute of Professional Studies
Private College
Nairobi County
Dykaan College
Private College
Kiambu Town Constituency
Riccatti Business College
Private College
Nairobi County
Highlands State Technical College
Private College
Thika Town Constituency
East Africa Institute of Certified Studies
Private College
Nairobi County
Christian Industrial Training Centre
Private College
Nairobi County
AIC Naivasha Technical Training Institute
Private College
Nairobi County
Aims College of Business and Technology
Private College
Nairobi County
Nairobi Institute of Business Studies
Private College
Ruiru Constituency
Thika Technical Training Institute
Public College
Thika Town Constituency
Eagle Air Aviation College
Private College
Nairobi County
Nakuru Training Institute
Private College
Nakuru Town East Constituency
Rift Valley Institute of Science and Technology
Public College
Nakuru Town East Constituency
Miramar International College
Private College
Kabete Constituency
Carlile College
Private College
Nairobi County
Christian Industrial Training College Thika
Private College
Thika Town Constituency
Adept College of Professional Studies
Private College
Nakuru Town East Constituency

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Entry requirements

KCSE Mean Grade C- (minus) and above


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