Sales and Marketing

Diploma program (KNEC)

Diploma 3 years

About Sales and Marketing programme

This sales and marketing course is designed to provide trainees with knowledge, skills, and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Sales and Marketing diploma students gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behavior and communication strategies, marketing planning and control, international marketing and strategic marketing. You will also have the chance to put your knowledge to the test in an industry project.

Entry requirements for Sales and Marketing

KCSE Mean Grade C- (minus) and above

Sales and Marketing Course Subjects

Module I

  • Life skills
  • Principles and practice of selling
  • Principles and practice of marketing
  • Economics
  • Entrepreneurship- Business plan
  • communication
  • Information communication technology

 

Module II

  • Sales management
  • Legal aspects in sales and marketing
  • Quantitative methods
  • Public relations
  • Marketing management

 Module III

 

  • International marketing
  • Strategic planning in sales and marketing
  • Marketing research
  • Marketing planning and control
  • Financial aspects of marketing
  • Marketing research
  • Principles and practice of management
  • Project

Colleges offering Sales and Marketing

Sales and Marketing

Mombasa Aviation Training Institute
Elgeyo-Marakwet County

Sales and Marketing

Kivuli College
Elgeyo-Marakwet County

Sales and Marketing

Nakuru College of Health Sciences and Management
Laikipia County

Sales and Marketing

Mombasa College of Tourism and Business Management
Elgeyo-Marakwet County

Sales and Marketing

Equator Institute of Technology and Professional Studies
Elgeyo-Marakwet County

Sales and Marketing

Kenya Institute of Professional Studies (kips)
Baringo County

Sales and Marketing

Achievers College
Taita-Taveta County

Sales and Marketing

Unity College of Proffessional Studies
Baringo County

Sales and Marketing

Shiners Institute of Business and Technology
Nandi County

Sales and Marketing

The Eldoret National Polytechnic
Migori County

Sales and Marketing

Eldoret College of Professional Studies
Migori County

Sales and Marketing

Havard Institute of Development Studies
Tharaka-Nithi County

Sales and Marketing

Christian Industrial Training Centre (CITC)
Baringo County

Sales and Marketing

East Africa School of Management
Baringo County

Sales and Marketing

Maganatech Institute
Baringo County

Sales and Marketing

The Kabete National Polytechnic
Baringo County

Sales and Marketing

East Africa College of Tourism and Hospitality Management
Baringo County

Sales and Marketing

Chania Training Institute
Tharaka-Nithi County

Sales and Marketing

Nairobi Technical Training Institute
Baringo County

Sales and Marketing

Adept College of Professional Studies
Laikipia County