Sales and Marketing Diploma

KNEC

Diploma 3 years

Overview

This sales and marketing course is designed to provide trainees with knowledge, skills, and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Sales and Marketing diploma students gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behavior and communication strategies, marketing planning and control, international marketing and strategic marketing. You will also have the chance to put your knowledge to the test in an industry project.

Entry requirements

KCSE Mean Grade C- (minus) and above

Course content

Module I

  • Life skills
  • Principles and practice of selling
  • Principles and practice of marketing
  • Economics
  • Entrepreneurship- Business plan
  • communication
  • Information communication technology

 

Module II

  • Sales management
  • Legal aspects in sales and marketing
  • Quantitative methods
  • Public relations
  • Marketing management

 Module III

 

  • International marketing
  • Strategic planning in sales and marketing
  • Marketing research
  • Marketing planning and control
  • Financial aspects of marketing
  • Marketing research
  • Principles and practice of management
  • Project

Colleges offering Sales and Marketing Diploma course

Chania Training Institute
Private College
Kenya Institute of Professional Studies
Private College
Nairobi County
Riccatti Business College
Private College
Nairobi County
Strive and Excel College
Private College
Nairobi County
Apex Institute of Management Studies
Private College
Nairobi County
Thika College of Excellence
Private College
Nairobi County
Jodan College of Technology
Private College
Thika Town Constituency
Kentrac College
Private College
Thika Town Constituency
Alphax College
Private College
Thika Town Constituency
Cofa Institute of Technology
Private College
Nairobi County
Nairobi Institute of Business Studies
Private College
Ruiru Constituency
Experts Business College
Private College
Ruiru Constituency
Nairobi Technical Training Institute
Public College
Ruiru Constituency
Almatec Institute of Management Studies
Private College
Nairobi County
East Africa School of Management
Private College
Nairobi County
Premese Africa Development Institute
Private College
Gilgil Constituency

Entry requirements

KCSE Mean Grade C- (minus) and above


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