
This sales and marketing course is designed to provide trainees with knowledge, skills, and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.
Sales and Marketing diploma students gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behavior and communication strategies, marketing planning and control, international marketing and strategic marketing. You will also have the chance to put your knowledge to the test in an industry project.
Entry Requirements
KCSE Mean Grade C- (minus) and above
What you will study
Module I
- Life skills
- Principles and practice of selling
- Principles and practice of marketing
- Economics
- Entrepreneurship- Business plan
- communication
- Information communication technology
Module II
- Sales management
- Legal aspects in sales and marketing
- Quantitative methods
- Public relations
- Marketing management
Module III
- International marketing
- Strategic planning in sales and marketing
- Marketing research
- Marketing planning and control
- Financial aspects of marketing
- Marketing research
- Principles and practice of management
- Project
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Colleges offering Sales and Marketing

Thika Town
Experts Business College

Thika Town
Christian Industrial Training College Thika

Thika Town
Thika College of Excellence

Thika Town
Thika Institute of Business Studies

Thika Town
Jodan College of Technology

Starehe
Technical University of Kenya

Nakuru Town East
Rift Valley Institute of Business Studies

Embakasi East
Finstock Evarsity College

Nakuru Town East