Sales and Marketing

Diploma program (KNEC)

Diploma 3 years

About Sales and Marketing programme

This sales and marketing course is designed to provide trainees with knowledge, skills, and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.

Sales and Marketing diploma students gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behavior and communication strategies, marketing planning and control, international marketing and strategic marketing. You will also have the chance to put your knowledge to the test in an industry project.

Entry requirements for Sales and Marketing

KCSE Mean Grade C- (minus) and above

Sales and Marketing Course Subjects

Module I

  • Life skills
  • Principles and practice of selling
  • Principles and practice of marketing
  • Economics
  • Entrepreneurship- Business plan
  • communication
  • Information communication technology

 

Module II

  • Sales management
  • Legal aspects in sales and marketing
  • Quantitative methods
  • Public relations
  • Marketing management

 Module III

 

  • International marketing
  • Strategic planning in sales and marketing
  • Marketing research
  • Marketing planning and control
  • Financial aspects of marketing
  • Marketing research
  • Principles and practice of management
  • Project

Colleges offering Sales and Marketing

Sales and Marketing

Thika Technical Training Institute (TTTI)
Kiambu County

Sales and Marketing

Alphax College
Uasin Gishu County

Sales and Marketing

Uwezo College
Machakos County

Sales and Marketing

Kenya Coast National Polytechnic
Mombasa County

Sales and Marketing

Experts Business College
Kiambu County

Sales and Marketing

Dykaan College
Kiambu County

Sales and Marketing

Ruiru Institute of Business Studies
Kiambu County

Sales and Marketing

Aims College of Business and Technology (ACBT)
Nairobi County

Sales and Marketing

The Kabete National Polytechnic
Nairobi County

Sales and Marketing

Centre for Training and Development - Kisii
Kisii County

Sales and Marketing

The Eldoret National Polytechnic
Uasin Gishu County

Sales and Marketing

AIC Naivasha Technical Training Institute
Nakuru County

Sales and Marketing

Nakuru Training Institute (NTI)
Nakuru County

Sales and Marketing

Success Professionals Institute Thika
Kiambu County

Sales and Marketing

Eldoret Institute of Business Studies
Kiambu County

Sales and Marketing

Panorama College of Business Studies
Nairobi County

Sales and Marketing

Mombasa College of Tourism and Business Management
Mombasa County

Sales and Marketing

Institute of Pension Management (IPM)
Nairobi County

Sales and Marketing

Apex Institute of Management Studies
Uasin Gishu County

Sales and Marketing

Havard Institute of Development Studies
Kiambu County