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Why Study Business Administration

The business environment is constantly changing; new technologies, new opportunities and new sources of financing create an appealing business environment for entrepreneurs to set-up new and exciting businesses. As a result, there has been an increase in demand for skilled business administrators to manage the day to day operations of these new enterprises.

A business administration course, be it a certificate, diploma or degree program will have a strong emphasis on the practical application of theory, through the use of case studies, problem-solving tasks, projects, and teamwork. A business administration graduate is therefore adequately prepared to join the business environment making them highly valued by companies in a wide array of fields of operation.

For anyone looking to establish themselves in a challenging and fast-paced professional environment, a career in business administration is ideal and can lead you to a range of varied and exciting jobs.

What is business administration?

Business administration is the administration of a business.

The administration of a business includes the performance or management of business operations and decision-making, as well as the efficient organisation of people and other resources to direct activities towards common business goals and objectives.

In general, "administration" refers to the broader management function, including all aspects of planning, executing, and supervising business operations. From the point of view of management and leadership, business administration covers fields that include accounting, finance, project management, and marketing.

One of the best aspects of a career in business administration is that you will probably never just focus on just one part of an organisation. A career in the field means you will be overlooking different business operations ranging from marketing to finance. 

Why study business administration.

What is the point? Why study business administration or management? Is a business administration certificate really needed to succeed?

These are but some of the questions that might be lingering in your head as you try to figure out your path towards a career in business.

High demand

For students looking for added value upon graduation, a business administration program is a way to go. Graduates holding a business administration qualification are some of the most in-demand professionals.

Immense job opportunities

A business administration program is diverse and touches on every aspect of business operations which include: management, sales, marketing, accounting, finance, planning, and human resource.

The knowledge and skills possessed by business administration graduates make them suitable for entry into a wide array of departments within an organisation, which increases their employability rate. Business administration graduates are fit for careers in accounting, human resources, customer service, sales, management, and even entrepreneurship.
Business graduates can also move into different roles or work environments with confidence, knowing the skills and knowledge learned while earning a business administration qualification can be an asset almost anywhere.

Leadership Skills
A business administration program can help you develop leadership skills.
You may master the theories and constructs of business, and you may naturally possess an entrepreneurial spirit. But business is a competitive field, and lots of people have those things. To get noticed by business leaders, you need to be a leader yourself.
A business administration program can help you develop these skills. Not only do you learn the fundamentals of business including finance, operations, human resources, marketing, and management, but you learn how to lead and motivate people, communicate effectively, and think critically. You’ll study how to make sound business decisions, troubleshoot and solve problems, and be resourceful, all of which are vital in today’s business world.

Professional relationships are the cornerstone of business success.

When you are just starting out in the business arena, however, these relationships can be tricky to establish. You must network, network, network, and build connections from the ground up.

One of the top reasons why one should study business administration is the fact that it is a gateway for professional connections: there are constant opportunities to build relationships within the program – with your peers, your professors, guest speakers, as well as workforce leaders. 

Why study business administration? Because the truth is, your chances of career success will increase considerably with a business-focused education.

Potential career outcomes for business administration graduates include:

  • General and operations managers
  • Sales managers
  • Administrative managers
  • Industrial production managers
  • Transportation, storage, and distribution managers
  • Social and community service managers
  • Cost estimators
  • Management analysts

Some business administration programs available in Universities and colleges in Kenya include:

Diploma Courses

Degree Courses

Masters Programs

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