| Mass Communication

Mass Communication - Africa Nazarene University

The Bachelor of Mass Communication Programme at Africa Nazarene University prepares students for effective participation in the Mass media world, equipping them with skills and competencies in mass communication that are socially relevant, market-driven, holistic and sensitive to global trends.

 Bachelors Degree  4 years  Fulltime Fee: on application
ANU
Private University Dagoretti South - Constituency, Nairobi - County

In response to market needs, the Department of Mass Communication at ANU prepares students for careers in electronic and print journalism, public relations/corporate communication, book publishing and advertising. The department offers hands-on experience to our students in our electronic studio and print laboratory.

Mass Communication - objectives

The Bachelor of Mass Communication Programme at Africa Nazarene University prepares students for effective participation in the Mass media world, equipping them with skills and competencies in mass communication that are socially relevant, market-driven, holistic and sensitive to global trends.

The Africa Nazarene Bachelor of Mass Communication program objectives are:

  • To develop within students an understanding of the societal role of communication through the media.
  • To enable students to apply and interrelate the theoretical and operational aspects of mass media communication.
  • To prepare the student to recognize and apply the principles and concepts of effective communication in various settings (church, corporate, community), and to address unique problems at the individual, communal, institutional and organizational levels.
  • To understand the full scope of mass media communication newspapers, magazines, radio, television, computers, film, books, direct mail, electronic mail and to understand their relationship to one another and the society.
  • To develop basic skills in news writing, reporting, editing, graphics and consumerism in print and/or electronic media
  • To give the student knowledge and understanding of the theoretical issues and practice of Mass Communication.
  • To develop an understanding of the complex issues of mass media communication ethics.
  • To prepare the student for further study in communication.
  • To prepare students for leadership and managerial positions in communication/media industries.

Entry requirements

Applicants for the Bachelor of Mass Communication program must meet either of the following minimum qualifications:

  • Overall Grade of C+ in KCSE and B- in Eng,
  • 2 principals & a Subsidiary (A’level)
  • 5 credits in IGCSE or equivalent
  • Minimum GPA of 2.3 from Diploma
  • Credit pass at Diploma level

NB:
Exemptions awarded to applicants with a minimum GPA of 2.7.

Mass Communication - course content

  • Introduction to Human Communication
  • Communication systems in Africa
  • Introduction to Mass communication
  • Speech Writing and Analysis
  • News Writing and Reporting
  • Theories of Mass Communication
  • Intercultural Communication
  • Principles of Management
  • Principles of Marketing
  • Criticism of Mass Media Content
  • Communications Ethics
  • Writing for Newspaper
  • Media Laws
  • Information Communication and Technology
  • Introduction to Broadcasting
  • Research Methods in communication
  • Principles of Interviewing
  • Television Production and Directing
  • Principles of Advertising
  • Political Economy of Media
  • Public Relations
  • Business Communication

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