Journalism and Media Studies

About Journalism and Media Studies

This diploma in journalism and media studies program introduces learners to the fundamentals of journalism and media studies, as well as the contemporary social and cultural context within which Kenyan journalists work.

The program educates trainees in journalistic basics such as reporting, writing, editing, and advanced media analysis so that they can create media, interpret the all-present media messages and understand the ways that media can affect individuals and nations through television, radio, cinema, internet, newspapers and magazines.

Graduates of the program will also have communicative competence and gain insights in communication fields like broadcast and print media, advertising and public relations and international communication. Their skills will be useful in media houses, non-governmental organizations, educational institutions, business enterprises, public relations firms and other organizations where Communications and/or journalistic services are required.

By taking a multidisciplinary approach, this on-campus course combines theory and practical work with the aim of producing creative, innovative, and passionate graduates who possess the skills required to provide solutions to the pertinent issues affecting our society. 

Whether you are looking to work as part of a news publication team, or as a freelance writer, there are many opportunities you can take advantage of as a journalist, such as insider-access to special events, paid travel, and the chance to make a thriving career out of your passion.

If you are looking to work in a fast-paced environment that throws new challenges and opportunities act you daily, then this diploma in journalism and media studies will deepen and broaden your practical knowledge and skills in preparation for working in the media market, self-employment, as well as further related studies at a degree level.  

Career options after this program include: 

• Public Relations and Communications Officer 
• Broadcast Journalist
• Communications Manager 
• Editorial Content Editor
• Social Media Strategist
• Blogger
• Publisher 

Entry requirements for Journalism and Media Studies

KCSE C- (minus)

Objectives of Journalism and Media Studies

This diploma in journalism and media studies programme aims at developing the student's understanding of both theoretical and applied issues in journalism and related areas. It is designed to give you strong journalistic skills and an appreciation of what is required of journalists working in modern-day journalism.

The Diploma aims to provide students with:

• An understanding of the role of the different media in modern society
• A thorough grounding in the role of the journalist
• Knowledge of specific media roles and skills
• The skills to research, write and present effective copy
• Skills in presenting publications for the market place
• An awareness of the legal environment in which the media operate.

The Advanced Diploma provides prospective students of the Journalism and Media Industries with a body of relevant and current knowledge which will:

• Increase and broaden their employment opportunities within the industries
• Provide them with an extensive theoretical and practical knowledge base on which to build their careers and enable them to progress to higher levels of the media and journalism industries
• Increase and broaden their understanding of contemporary multi platform journalism skills, and their awareness of the emerging digital media landscape and the new opportunities which are becoming available
• The ICM Diploma in Journalism and the ICM Diploma in Journalism & Media Studies is also suitable for working journalists, who wish to broaden their skills and knowledge base, and who require appropriate qualifications for career advancement or promotion purposes.

Journalism and Media Studies - Programme

Part One

• Introduction to journalism
• English for journalist and writers
• Media and society
• Media ethics and regulations
• Introduction to photography
• Video editing
• Camera operation
• Radio production
• Introduction to computer basics
• Communication skills
• Entrepreneurship
• Advertising
• Life skills
• Public relation

Part Two

• Sub editing
• Digital TV and radio journalism/ TV production
• Sports for journalism
• Magazine journalism
• Freelance and feature writing
• Media law
• Newspaper reporting
• Research methodology
• Advanced photo editing
• Script writing
• Online journalism
• Marketing
• Logic and critical thinking