Journalism and Media Studies

Diploma program (ICM)

Diploma 2 years

About Journalism and Media Studies programme

This diploma in journalism and media studies program introduces learners to the fundamentals of journalism and media studies, as well as the contemporary social and cultural context within which Kenyan journalists work.

The program educates trainees in journalistic basics such as reporting, writing, editing, and advanced media analysis so that they can create media, interpret the all-present media messages and understand the ways that media can affect individuals and nations through television, radio, cinema, internet, newspapers and magazines.

Graduates of the program will also have communicative competence and gain insights in communication fields like broadcast and print media, advertising and public relations and international communication. Their skills will be useful in media houses, non-governmental organizations, educational institutions, business enterprises, public relations firms and other organizations where Communications and/or journalistic services are required.

By taking a multidisciplinary approach, this on-campus course combines theory and practical work with the aim of producing creative, innovative, and passionate graduates who possess the skills required to provide solutions to the pertinent issues affecting our society. 

Whether you are looking to work as part of a news publication team, or as a freelance writer, there are many opportunities you can take advantage of as a journalist, such as insider-access to special events, paid travel, and the chance to make a thriving career out of your passion.

If you are looking to work in a fast-paced environment that throws new challenges and opportunities act you daily, then this diploma in journalism and media studies will deepen and broaden your practical knowledge and skills in preparation for working in the media market, self-employment, as well as further related studies at a degree level.  

Career options after this program include: 

  • Public Relations and Communications Officer 
  • Broadcast Journalist
  • Communications Manager 
  • Editorial Content Editor
  • Social Media Strategist
  • Blogger
  • Publisher 

Objectives of Journalism and Media Studies

This diploma in journalism and media studies programme aims at developing the student's understanding of both theoretical and applied issues in journalism and related areas. It is designed to give you strong journalistic skills and an appreciation of what is required of journalists working in modern-day journalism.

The Diploma aims to provide students with:

  • An understanding of the role of the different media in modern society
  • A thorough grounding in the role of the journalist
  • Knowledge of specific media roles and skills
  • The skills to research, write and present effective copy
  • Skills in presenting publications for the market place
  • An awareness of the legal environment in which the media operate.

The Advanced Diploma provides prospective students of the Journalism and Media Industries with a body of relevant and current knowledge which will:

  • Increase and broaden their employment opportunities within the industries
  • Provide them with an extensive theoretical and practical knowledge base on which to build their careers and enable them to progress to higher levels of the media and journalism industries
  • Increase and broaden their understanding of contemporary multi platform journalism skills, and their awareness of the emerging digital media landscape and the new opportunities which are becoming available
  • The ICM Diploma in Journalism and the ICM Diploma in Journalism & Media Studies is also suitable for working journalists, who wish to broaden their skills and knowledge base, and who require appropriate qualifications for career advancement or promotion purposes.

Entry requirements for Journalism and Media Studies

KCSE C- (minus)

Journalism and Media Studies Course Subjects

Part One

  • Introduction to journalism
  • English for journalist and writers
  • Media and society
  • Media ethics and regulations
  • Introduction to photography
  • Video editing
  • Camera operation
  • Radio production
  • Introduction to computer basics
  • Communication skills
  • Entrepreneurship
  • Advertising
  • Life skills
  • Public relation

Part Two

  • Sub editing
  • Digital TV and radio journalism/ TV production
  • Sports for journalism
  • Magazine journalism
  • Freelance and feature writing
  • Media law
  • Newspaper reporting
  • Research methodology
  • Advanced photo editing
  • Script writing
  • Online journalism
  • Marketing
  • Logic and critical thinking

Colleges offering Journalism and Media Studies

Journalism and Media Studies

Thika College of Banking & Accountancy
Kiambu County

Journalism and Media Studies

Ruiru Institute of Business Studies
Kiambu County

Journalism and Media Studies

Uzuri Institute
Kiambu County

Journalism and Media Studies

Eldoret Technical Training Institute
Uasin Gishu County

Journalism and Media Studies

Mombasa Aviation Training Institute
Mombasa County

Journalism and Media Studies

Mombasa Airways Training Institute
Mombasa County

Journalism and Media Studies

Experts Business College
Kiambu County

Journalism and Media Studies

Mahanaim Educational Institute
Nairobi County

Journalism and Media Studies

Eldoret College of Professional Studies
Uasin Gishu County

Journalism and Media Studies

East Africa Institute of Certified Studies (ICS)
Nairobi County

Journalism and Media Studies

Regional Institute of Business Management (ribm)
Nairobi County

Journalism and Media Studies

Thika Institute of Business Studies (tibs)
Kiambu County

Journalism and Media Studies

Rifkins College
Mombasa County

Journalism and Media Studies

Jodan College of Technology
Kiambu County

Journalism and Media Studies

Kenya Institute of Professional Studies (kips)
Nairobi County

Journalism and Media Studies

Elgon View College
Uasin Gishu County

Journalism and Media Studies

Highlands State Technical College (HSC)
Kiambu County

Journalism and Media Studies

Success Professionals Institute Thika
Kiambu County

Journalism and Media Studies

Eldoret Aviation Training Institute
Uasin Gishu County

Journalism and Media Studies

Cambridge Universal College
Uasin Gishu County