Sales and Marketing

It is not easy for many people to come up with the right solutions in matters of marketing. When you do not know the correct way of dealing with the clients, the business will not have the capacity of making any form of sales.

This certificate in sales and marketing program equips learners with professional sales and marketing skills that will aid in the development of a comprehensive plan for the organization which incorporates both sales and marketing.

This is the reason why it is important for you to undertake the International sales and marketing course. You will find it is much easier when you have all the right functions that shall lead to the development of the business.

This sales and marketing program is designed to give participants an understanding of the relationship between the sales and marketing functions within an organization, as well as the impact of marketing activities on the sales function.

Sales and marketing is an important aspect in the development of the business. This program aims at imparting the skills and knowledge needed for the growth and betterment of businesses.

On completion of this program, learners will be able to:

1. Understand the role of marketing in the sales process
2. Explain how buyer behaviour impacts sales strategy effectiveness
3. Explain how technology has impacted the marketing and sales process
4. Illustrate the steps in the marketing planning process

KCSE Mean Grade D (Plain)

Module I

• Principles & Practice of Selling
• Principles & Practice of Marketing
• Information Communication Technology
• Entrepreneurship -Business Plan
• Communication Skills
• Life Skills
• ICT Practical

Module II

• Consumer Behaviour
• Bookkeeping & Accounting
• Introduction to Law
• Economics
• Course Specialization Project
• Marketing Communication