Sales and Marketing

Certificate program (KNEC)

Certificate 1 year

About Sales and Marketing programme

It is not easy for many people to come up with the right solutions in matters of marketing. When you do not know the correct way of dealing with the clients, the business will not have the capacity of making any form of sales.

This certificate in sales and marketing program equips learners with professional sales and marketing skills that will aid in the development of a comprehensive plan for the organization which incorporates both sales and marketing.

This is the reason why it is important for you to undertake the International sales and marketing course. You will find it is much easier when you have all the right functions that shall lead to the development of the business.

 

Objectives of Sales and Marketing

This sales and marketing program is designed to give participants an understanding of the relationship between the sales and marketing functions within an organization, as well as the impact of marketing activities on the sales function.

Sales and marketing is an important aspect in the development of the business. This program aims at imparting the skills and knowledge needed for the growth and betterment of businesses.

On completion of this program, learners will be able to:

  1. Understand the role of marketing in the sales process
  2. Explain how buyer behaviour impacts sales strategy effectiveness
  3. Explain how technology has impacted the marketing and sales process
  4. Illustrate the steps in the marketing planning process

Entry requirements for Sales and Marketing

KCSE Mean Grade D (Plain)

Sales and Marketing Course Subjects

Module I

  • Principles & Practice of Selling
  • Principles & Practice of Marketing
  • Information Communication Technology
  • Entrepreneurship -Business Plan
  • Communication Skills
  • Life Skills
  • ICT Practical

 

Module II

  • Consumer Behaviour
  • Bookkeeping & Accounting
  • Introduction to Law
  • Economics
  • Course Specialization Project
  • Marketing Communication

Colleges offering Sales and Marketing

Sales and Marketing

The Kabete National Polytechnic
Nairobi County

Sales and Marketing

Rift Valley Institute of Business Studies (rvibs)
Nakuru County

Sales and Marketing

The Eldoret National Polytechnic
Uasin Gishu County

Sales and Marketing

Rift Valley Institute of Science and Technology (RVIST)
Nakuru County

Sales and Marketing

Mombasa College of Tourism and Business Management
Mombasa County

Sales and Marketing

East Africa College of Tourism and Hospitality Management
Nairobi County

Sales and Marketing

Cofa Institute of Technology
Nairobi County

Sales and Marketing

Gakeo College of Business Studies
Kiambu County

Sales and Marketing

Skynet Business College
Nairobi County

Sales and Marketing

Thikartisan College of Professionals
Kiambu County

Sales and Marketing

Century Park College
Machakos County

Sales and Marketing

Aberdare Institute of Business and Catering
Kiambu County

Sales and Marketing

Carlile College
Nairobi County

Sales and Marketing

Transafric Accountancy and Management College
Kiambu County

Sales and Marketing

Machakos Institute of Technology
Machakos County

Sales and Marketing

Pinnacle Business School
Nairobi County

Sales and Marketing

Alphax College
Uasin Gishu County

Sales and Marketing

Coast Institute of Technology (CIT)
Taita Taveta County

Sales and Marketing

Aims College of Business and Technology (ACBT)
Nairobi County

Sales and Marketing

Almatec Institute of Management Studies
Nairobi County