Sales and Marketing

Certificate program (KNEC)

Certificate 1 year

About Sales and Marketing programme

It is not easy for many people to come up with the right solutions in matters of marketing. When you do not know the correct way of dealing with the clients, the business will not have the capacity of making any form of sales.

This certificate in sales and marketing program equips learners with professional sales and marketing skills that will aid in the development of a comprehensive plan for the organization which incorporates both sales and marketing.

This is the reason why it is important for you to undertake the International sales and marketing course. You will find it is much easier when you have all the right functions that shall lead to the development of the business.

 

Objectives of Sales and Marketing

This sales and marketing program is designed to give participants an understanding of the relationship between the sales and marketing functions within an organization, as well as the impact of marketing activities on the sales function.

Sales and marketing is an important aspect in the development of the business. This program aims at imparting the skills and knowledge needed for the growth and betterment of businesses.

On completion of this program, learners will be able to:

  1. Understand the role of marketing in the sales process
  2. Explain how buyer behaviour impacts sales strategy effectiveness
  3. Explain how technology has impacted the marketing and sales process
  4. Illustrate the steps in the marketing planning process

Entry requirements for Sales and Marketing

KCSE Mean Grade D (Plain)

Sales and Marketing Course Subjects

Module I

  • Principles & Practice of Selling
  • Principles & Practice of Marketing
  • Information Communication Technology
  • Entrepreneurship -Business Plan
  • Communication Skills
  • Life Skills
  • ICT Practical

 

Module II

  • Consumer Behaviour
  • Bookkeeping & Accounting
  • Introduction to Law
  • Economics
  • Course Specialization Project
  • Marketing Communication

Colleges offering Sales and Marketing

Sales and Marketing

Maganatech Institute
Baringo County

Sales and Marketing

Mombasa College of Tourism and Business Management
Elgeyo-Marakwet County

Sales and Marketing

Victory College of Accountancy
Migori County

Sales and Marketing

IDS Technical College
Baringo County

Sales and Marketing

Almatec Institute of Management Studies
Baringo County

Sales and Marketing

Success Professionals Institute Thika
Tharaka-Nithi County

Sales and Marketing

Mind Bridge Institute
Bungoma County

Sales and Marketing

Pinnacle Business School
Baringo County

Sales and Marketing

Kenya Institute of Professional Studies (kips)
Baringo County

Sales and Marketing

Apex Institute of Management Studies
Migori County

Sales and Marketing

Nairobi Technical Training Institute
Baringo County

Sales and Marketing

Transafric Accountancy and Management College
Tharaka-Nithi County

Sales and Marketing

Rift Valley Institute of Business Studies (rvibs)
Laikipia County

Sales and Marketing

Christian Industrial Training Centre (CITC)
Baringo County

Sales and Marketing

Gakuyo Technical College
Tharaka-Nithi County

Sales and Marketing

Nairobi Institute of Business Studies (nibs)
Tharaka-Nithi County

Sales and Marketing

Gakeo College of Business Studies
Tharaka-Nithi County

Sales and Marketing

Ruiru Institute of Business Studies
Tharaka-Nithi County

Sales and Marketing

Spring Hill College
Baringo County

Sales and Marketing

Uwezo College
Kiambu County