Sport and Recreation in Context
- The sport and recreation service encounter
- Sport and recreation narrative
- Sport and recreation venue management
The Design of Sport and Recreation Facilities
- Facilities planning
- Managing human resources in sport and recreation
- Managing queues
- Service quality
- Service productivity and best practice in the sport and recreation industry
Inventory Management Operations Strategy
- Economics of sport and recreation
- Supply and demand
- Sport revenue management
- Ticket operations in a professional sports team setting
- Sports events: the planning process
- Strategic planning
- Risk management
- Legal and ethical issues in the design and delivery of sport and recreation facilities
The Strategic Management Process for Sport
- The need for effective strategy in the sport management industry
- Strategy as a focus of the sports organisation or enterprise
- The need for maximisation of the sport organisation’s resources and capabilities to gain a competitive advantage
- Deliberate and emergent forms of sport strategy
- Flexibility for change
- Strategy driving structure
Strategic Analysis of a Sport Enterprise
- Sport enterprises surveying the external environment (PESTLE)
- Environmental scanning within the sport industry
- Sport industry analysis
- Sport competitor analysis
- Internal resource audit of a sport organisation
- Using strategic models to analyse a sport organisation
- Making sense of the analysis in a sport context
Strategic Formulation within the Sport Industry
- Understanding how the key analytical factors (above) can affect a sport enterprise
- Considering the various options that fit well with the sport enterprise analysis
- Mission formulation
- Stakeholder values, power, interest and expectations of the sport enterprise
- Positioning the sport organisation relative to competitors – cost leadership or differentiation?
- Resource based view of strategy tailored to sport
- Strategic choice within the sport setting
Strategic Implementation for a Sport Business
- Management of change issues for sport
- Assessment of risk and the importance of strategic leadership
- The need for the sport manager to utilise communication and consultation to assist successful implementation within the sport enterprise
- Possible implementation problems for the sport enterprise to overcome to ensure success
Sport Media Foundations
- Defining sport and the media
- Sport media saturation
- Managing the nexus
- What is driving the sport media nexus – technology, commercialisation, convergence, globalisation?
- Media games: the evolution of the nexus
- Pay television, internet, mobile technologies
Sport Media Landscapes
- The sport and media industries
- Key media players
- Key sport players
- Broadcast rights and revenue
- The value of rights
- Sports sponsorship and media
- Sport media regulation
- Sport media texts
- Sport media production
- Implications for sport media management
Sport Media Strategies
- Sport media planning and promotion
- Getting to know the media
- Media coverage opportunities
- Media communications
- Feeding the media
- Media conferences
- Media events
- The commodity of sport celebrity
- What are sports stars? Player management
- Managing crises, scandals and reputations
- Crisis and scandal management
Sport Media Futures
- A brave new world
- Nexus drivers
- Ownership, rights and regulations
- New media
- Global players and niche markets
- Positive or negative coverage
- Sport celebrity
Events – What are they? Types of events
- The events market is huge and expanding
- There is a need to understand the term “special event”
- Furthermore to look at types of sports events in terms of size, major, hallmark and mega-events
The role governments play in events and use of events by the corporate sector
- Governments play a leading role in events and increasingly employ event strategies in order to guide their involvement
- Some have used them in tandem with other policies and strategies as tools for urban regeneration and development
- The corporate use of events for internal and external benefit and return on investment (ROI)
Event impact and legacies
- Events aspects such as: social, cultural, economic, environmental or political aspects
- Economic impacts and the role of government
- Community perceptions of event impacts
- Monitoring the long-term impacts and legacies
Sustainable development and the Olympic games
- Sports events and the concept of sustainable development
- Large scale sporting events and how they have become a vehicle for processing their host community’s efforts at sustainable development
Sport & Recreation Operations Management
Strategic Management In Sport
Sport & The Media
Sports Mega Events Management