Introduction to Accounting
- What is accounting? Business organisations and sources of finance
- Introducing financial statements: the profit and loss account and the balance sheet
- The role of the accountant and the accounts office
Supply Information for Management Control
- The purpose of management information
- The use of cost centers and coding of costs
- Providing comparisons on costs and income
- A brief introduction to wages
- Control accounts: sales and purchase ledger control
The Construction of Financial Statements
- Financial statements: the calculation of profits
- Adjustments: accruals, prepayments and drawings
- Adjustments: bad debts and provisions for debtors
- Depreciation of fixed assets
- Partnership accounts
- Company accounts
- Accounts of clubs and societies
- The extended trial balance
Using Accounting Information
- Accounting ratios and preparing reports
- Accounting standards: Statements of Standard Accounting Practice and Financial Reporting Statements (SSAPs and FRSs)
- Accounting for stocks
- Manufacturing accounts
- Marginal costing
- Budgeting
Introduction to sports marketing
- Marketing and sports marketing/relationship between philosophy, processes, principles, and tools of sports marketing/components of the sports marketing framework
Sports markets and consumers
- Size and scope of the sports industry / the unique features of sport as a product / how the special features of sports impact upon sports marketing / different motives consumers have for buying sports products and services / external factors that can influence the behavior of sport consumers
Sports marketing opportunities
- Identification of potential sport marketing opportunities / using SWOT and PEST effectively as meaningful tools of sports marketing/importance of competitor analysis
Sports marketing strategies
- The process of determining a strategic marketing direction/factors critical to setting performance measures / determining a core sports marketing strategy/market positioning and market segmentation and the main approaches / major elements of the marketing mix
The marketing mix for sport
- Key characteristics of sport products/process of NPD / concept of product life cycle/building a sport brand/factors that influence price sensitivity and pricing itself / common pricing strategies used in the sport industry / basic concepts of sport distribution and issues in ticket distribution/elements of the promotions mix / planning a sport promotions approach
Sport sponsorship
- Key elements of sponsorship targeting/principles of sponsorship evaluation/concept of ambush marketing in sport
Sport services
- Differences between sports goods and services / key variables of quality service / the three elements of the sports services marketing mix / defining customer satisfaction/process of customer relationship marketing
Sports marketing and the new media
- New media and new media marketing / six key principles of new media sport marketing / broad categories of new media technologies
Managing sports marketing through implementation and control
- Importance of implementation and control strategies in a sport marketing management strategy / successfully transforming a sport marketing strategy into action / linking the control process to improved strategic decisions / ethical and social responsibilities of sport marketers
Definitions and Importance of Customer Service Focus on the Customer
- A definition of what is excellent customer service and who are the customers?
- The “gaps model of service quality”
- The importance of excellent customer service and the impact of poor customer service
- Consumer behaviour in services
- Customer expectations of service and the “zone of tolerance” model
- Customer perceptions of service and service encounters
Understanding Customer Requirements
- Measuring service quality
- Determining customer service requirements and views on the current service using, for example, SERVQUAL surveys, critical incident surveys, mystery shopping, customer panels, focus groups etc
- Using skills such as active listening, assertiveness training, establishing rapport, etc
Delivering and Performing Service
- The “Services Marketing Triangle”
- Employees’ roles. Customers’ roles
- Delivering services through intermediaries and electronic channels
- Service recovery options and the handling of complaints
Strategic Human Resource Management (SHRM)
- Identify the origins of SHRM and how it relates to management in practice
- Understand the differences between HRM and SHRM
- Understand the importance of SHRM as an internal process
- Describe a model of SHRM and identify the key elements of SHRM’S good practice
- Link the SHRM and sport organisation performance
Human Resource Planning and Strategy
- Explain the process of HR planning for future organisational requirements
- Describe the process of job analysis
- Outline the key components of job description and different approaches to job design
- Link HR planning to sporting organisational goals
Recruitment and Selection for Sport Organisations
- Understand the strategic importance of recruitment, selection, and placement to an organisation
- Understand the links between recruitment and selection and other HRM activities
- Describe different trends, sources and methods for generating a pool of job applicants
- Understand a variety of selection techniques and the advantages and disadvantages of each
Training and Development in Sport Organisations
- Articulate the significance of training and development in sport organisations
- Understand the aims of employee and volunteer learning
- Explain the training and development model
- Describe how effective training and development contributes to organisational development
Accounting
Sports Marketing Management
Customer Service Management In Sport
Managing People In Sport Organisations
