The Bachelor of Business Administration (BBA) program is intended to prepare students for a career in business and related fields and is also intended to provide students with a professional foundation tailored to policy formulation and practice in Business Administration. The BBA program is designed to produce highly-trained graduates in the following disciplines: Accounting, Finance, Marketing, Management, Human Resource Management (HRM), and Procurement and Supplies Management.
Further, the program provides opportunities for graduates who may wish to enroll for further studies to Masters in Business Administration (MBA) or other postgraduate programs.
Accounting option: The objective of the Accounting specialization is to produce creative, innovative, ethical, competent graduates in the field of accounting in the context of current development and practices.
A graduate of the programme in the Accounting specialization should be able to:
- Critically apply the concepts, fundamental principles and appropriate techniques and practices of Accounting using systems and software in the context of current developments to solve routine account problems.
- Perform analysis of real situations and provide operational solutions to challenging accounting situations, using ethical economic and global perception.
- Conduct audits and prepare management reports for decision making and be able to communicate with accountant and non-accountant.
- Apply taxation principles and Taxation Acts to compute tax liability and provide tax advice.
- Have sufficient skills for effective services to be rendered within organizations.
- Manage risk in new ventures and reflect on performance feedback to identify and action learning opportunities and self-improvement.
Finance Option: The objective of the Finance specialization is to:
- Equip learners with advanced knowledge and skills in Finance management in business environment.
- Equip learners with skills in interpreting financial statements.
- Equip learners with techniques of assets management.
- Equip learners with techniques of risks management.
A graduate of the BBA programme in the Finance specialization should be able to:
- Analyze and interpret financial statements.
- Give adequate financial decision making advice and communicate to management of an organization and non-entities.
- Advise investors in securities operations of capital markets
- Analyze and evaluate the impact of economic variables. Legislation, ethics, technological advances and the environment on an organization’s operations within East African (EA) context.
- Critically contribute to strategic decision making by applying financial management concepts.
Management Option: The Business Administration specialization should be able to develop learners who are capable of:
- Developing strategic and operational plans.
- Designing and implementing Business performance management practices.
- Analyzing the international dimensions of business management.
- Discussing and exploring contemporary issues and theories in management.
- Showing capability to create jobs and markets.
- Negotiating and lobbying/advocacy
A graduate of the programme in the Business Administration specialization should be able to:
- Carry out the key tasks in business functional areas.
- Conduct relevant research to help in effective decision making.
- Detect and solve emerging problems and challenges in modern business organizations.
- Conduct business practices within acceptable legal and ethical framework.
- Effectively communicate and be a resourceful team player.
- Discuss and explore contemporary issues and theories in management.
Marketing Option: The objective of the Marketing specialization is to:
- Support the marketing of products and services.
- Develop marketing innovative skills.
- Train in monitoring and controlling the marketing process of an organisation.
A graduate of the programme in the Marketing specialization should be able to:
- Carry out market research for present and future markets.
- Develop innovative products and programmes that effectively cater for customer needs and wants.
- Appropriately identify market segments and targets.
- Successfully manage customer relationship.
- Design competitive marketing strategies
Human Resource Management Option: The objective of the Human Resource Management specialization is to:
- Provide skills related to Human Resource Management requirements (locally, globally).
- Integrate theory and practice of Human Resource Management.
- Ensure employability is recognizable as central theme.
A graduate of the programme in the Human Resource Management specialization should be able to:
- Articulate the content and context of Human Resource Management in working organizations or institutions and apply them in a given environment.
- Analyze, identify and describe the Human Resource Management needs and devise and implement the relevant skills development plan.
- Critically analyze concepts and theories and appropriate application in given Human Resource Management related situations.
- Examine different personnel management systems at local and global levels.
- Design appropriate strategic plans to optimize human resource performance towards achieving organizational goals.
- Advice organization management on labour laws and relation practices.
Procurement and Supply Chain Management: To equip learners with the necessary knowledge, techniques and procedures necessary in undertaking procurement in a variety of sectors.
- A graduate of the procurement programme should be able to:
- Articulate the legal and policy framework regulating procurement and disposal of assets
- Critically analyse the complex relationship between purchasing and supply chains
- Design appropriate natural life cycle of relationships and the implications in purchasing and supply
